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Resource Catalog for agents
Marketing materials
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Product guides
Employment Practices Liability coverage - agent product guide
UPDATED
8 1/2 x 11 tri-fold
For MN, WI, SD and IA
A complete guide on adding EPL as an endorsement to the work comp policy. Describes the growing EPL risks for small businesses; SFM's coverage options, limits and deductibles; and marketing opportunities including offering EPL to existing SFM policyholders.
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Product guides
Multi-state coverage agent guide
4 pages
For states outside MN, WI and SD
A complete guide on obtaining coverage for exposures in states outside Minnesota, Wisconsin and South Dakota.
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Prospect materials
Employment Practices Liability - client sell sheet
UPDATED
1 two-sided page
For MN, WI, SD and IA
A walk-through piece for presenting EPL coverage to a prospect. Describes the growing EPL risks to employers. Outlines SFM's EPL product and options. Designed for employers with less than 250 employees.
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Prospect materials
Schools - marketing sell sheet
1 page
For MN only
A one-page marketing piece that presents the highlights of SFM as the insurer of choice for schools. Covers the services and resources available exclusively for school clients.
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Prospect materials
Welcome to SFM - sell sheet
1 page
For MN, WI and SD
Can be bound into client proposals.
A one-page marketing piece that presents the highlights of SFM as the insurer of choice: Who SFM is. What SFM offers. Why it matters. (For text you can cut and paste, see below.)
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Prospect materials
Welcome to SFM - sell sheet (text only)
1 page
For MN, WI and SD
Word doc. Cut and paste text into client proposals.
Same piece as above except this is a Word document. Allows you to customize the content of your client proposal by pasting "Welcome to SFM" text directly into it.
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Prospect materials
Welcome to SFM - print version
8 1/2 x 11 tri-fold
For MN, WI and SD
Can be bound into client proposals.
SFM's main marketing piece for use with prospective policyholders. May be used as a walk-through or leave-behind piece. Introduces client to SFM. Individual sections describe: SFM's value to small, mid-size and large employers; SFM's specialized cost-controls; online capabilities.
(For file you can print out, see below.)
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Prospect materials
Welcome to SFM - pdf file you can print out
8 1/2 x 11; 7 pages
For MN, WI and SD
Can be bound into client proposals.
Same piece as above except modified so you can print it out and choose pages to insert into client proposals. For instance, you may want to use one rather than all three pages on small, mid-size and large employers. This lets you tailor the piece for a specific client. Color printing recommended.
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Prospect materials
Our distinctions in the market
14 pages (70% graphics, 30% text)
For MN, WI and SD
Walks through each of SFM's six distinctions in the market: specialization, expertise, retention, easy access, responsiveness and stability. An introduction to what makes SFM great. Pass along to employers. Unique size fits in a coat pocket.
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Prospect materials
Minnesota Chamber of Commerce Group Workers' Compensation Program - brochure
For MN only
Marketing brochure for employer that are members of the Minnesota Chamber of Commerce and interested in taking advantage of the preferred pricing available through the Chamber's group work comp program. SFM is the endorsed carrier for the program.
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Prospect materials
SFM delivers long-term bottom-line value to employers
1 page
For MN, WI and SD
Can be bound into client proposals. Supplement to
Includes chart and talking points. Chart is a trend-line showing SFM-insured employers' long-term improvement in e-mods. See also the Agent Advisor piece, "Long-term e-mod improvement conveys SFM's long-term value to employers" (below).
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Employer materials
2008 annual review
For MN, WI and SD
Celebrates SFM's 25 years. Describes the milestones in developing SFM's specialization and expertise, and how that brings exceptional value to employers of all sizes and types. Reports SFM's impressive policy retention rate of at least 93 percent historically.
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Employer materials
www.sfmic.com: SFM's online services
UPDATED
1 page
For MN, IA, NE, SD and WI
Agents can use this piece to introduce policyholders to three features of SFM's website: online reporting, CompOnline, access to resources.
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'Agent Advisor' series
Why break out workers' comp from other lines of insurance
2 pages
For MN, WI and SD
Helps you as an agent understand the value of a monoline work comp carrier. Contains key points to convey when talking with clients.
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'Agent Advisor' series
Should I submit this app to SFM?
UPDATED
3 pages
For MN, WI and SD
Large, small and middle--we welcome business in all those markets.
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'Agent Advisor' series
Long-term e-mod improvement conveys SFM's long-term value to employers
2 pages
For MN, WI and SD
Long term, SFM-insured employers experience substantial improvement in their e-mods. This explains how SFM helps employers get there. Includes "E-mod basics." Good primer for using the prospect piece, "SFM delivers long-term bottom-line value to employers" (above).
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'Agent Advisor' series
Frequently asked questions
UPDATED
2 pages
For MN, WI and SD
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