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Home > Employers > Online Services > Safety Video Lending Library > How the Video Library Works

How the Video Library Works


Before borrowing videos, you must register their information and agree to the program's terms and conditions. Please note you only need to register your information once. After registering, watch for your password via an email from Aurora Pictures.

Register now 

Order videos

Once you've set up an account or have returned to borrow more videos, browse and order videos on Aurora Pictures' website.

Browse and order videos 

Video ordering process

  1. Use your email address and the password received via email upon registration to log in to Aurora Pictures' website. IMPORTANT! Using the password supplied to you by Aurora Pictures will ensure that you are recognized as an SFM user and that no additional charges will be applied when borrowing videos.
  2. Click the Safety Products tab to browse videos. From there, you can:
    • Preview videos
    • Borrow or stream up to three videos at a time at no charge
    • Purchase videos at a 50 percent discount (pricing shown reflects the discount)
  3. Click the "Proceed to checkout" button to borrow or buy videos you have selected.
  4. For streaming video, select "Streaming" from the "Format" drop-down. For DVD, select "DVD."
  5. IMPORTANT! On the Payment Information screen, click Invoice for video rentals. This bypasses the credit card screen and bills SFM directly.
  6. Review and submit your order. Your DVD order will ship the next business day.
  7. If you selected "Streaming," your order will be available the next business day on the Aurora Pictures' website. When you are logged into the Aurora Pictures website you will see a "Video Now" tab toward the upper right section of the website. Click on this tab and you will see a list of all streaming videos you currently have available. The expiration date will also be listed. Simply click on the play button to conduct your training via the internet.

NOTE: Before ordering streaming video, test your internet connection to make sure it's compatible for video by playing a sample video on Aurora Pictures' website.

Browse and order videos 

Program terms and conditions:

  • SFM's video lending library is only available to current SFM policyholders, SFM Risk Solutions' clients and SFM agency partners.
  • DVDs ordered through the program must stay in the registered user's possession and cannot be ordered on behalf of another party (i.e. an agent for a policyholder).
  • Registered users will be liable for any lost or damaged DVDs.
  • Up to three videos may be borrowed or streamed at a time.
  • DVDs must be returned within 28 days from the date of receipt. Access to streaming videos will expire after the 28-day viewing period.
  • If an extension is needed for either DVDs or streaming videos, call (612) 843-2209.
  • A late fee of $10 per week per video will be charged for DVDs not received within the 28-day period. See the Terms and Conditions for full information.


Inquiry type Contact Phone
General video library questions Lee Wendel (SFM) (952) 838-4425
Account and password help Art Kiffler (Aurora Pictures) (612) 843-2209
Video recommendations or questions Art Kiffler (Aurora Pictures) (612) 843-2209


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